Campaign: Super Nova Eye Cream Launch
Here an overview of Herbivore Botanicals's second eye cream launch; I was the photographer, videographer, editor, and designer for the campaign. The theme was brightness and outer space meant to aligned with their first skin brightening product NOVA brightening serum. A blend of minimal clean aesthetics + fun graphic treatments created a beautiful launch for SUPER NOVA eye cream.
Below are a few highlights from the campaign:
Brand Video
Photography (Product + Model)
Email Marketing
Paid Advertising
Email Samples
The email strategy for this product was results directed, natural ingredient callouts, and product benefits. Below are a few Super Nova Emails I created for this campaign.
Note: The launch email also contained an animated before and after showing instant results.
Paid Advertising Samples
These examples below of Super Nova paid advertisements tested a variety of tag lines and imagery to capture the attention of the consumer. Displayed are the 1x1 version, but these examples were versioned in a variety of sizes for both Meta and google placements.
